Selling any government initiative – local or national – requires some careful corporate training. You will need your communications experts, but all the staff involved in any initiative will also require training, especially in dealing with the public. You do not want staff to be uncomfortable about interfacing with the public, or feel they have to hide from answering queries and giving out information.
Almost every government initiative will come with its critics, so your corporate training needs to be specific about messages: what is good about it; who will benefit; why it’s necessary; how it will be put in place and when. [Read more...]
